Saturday, April 4, 2009

Purchases You Shouldn't Talk About Right Now

1. Summer Rentals
2. Vacations
3. Spa Treatments
4. Jewelry
5. Cars

1. Summer Rentals

Demand is down for summer rentals, which means many properties will be discounted. For example, in parts of Cape Cod, four-bedroom homes that last year went for $15,000 a week can be had for 15% to 20% less. If you plan on taking advantage of the reduced prices, don't make a big deal out of it. Instead, invite your less-fortunate friends down for a weekend of relaxation and inexpensive recreation.


2. Vacations

You're probably still planning at least one vacation for 2009. In fact, 82% of Americans with annual household incomes over $75,000 intend to travel during the first half of 2009, according to a December 2008 survey conducted by marketing firm Y Partnership. However, it's important to be sensitive around those who might be cutting back or skipping a holiday altogether. Only discuss the basic plans for your trip.

3. Spa Treatments

Manicures, pedicures and facials are still popular, according to the International Spa Association, which says that the number of spas operating in the U.S. grew 24%, from 14,600 in 2007 to 18,100 in 2008. However, many consumers have scaled back, visiting the aesthetician every three months instead of once a month. It's best to keep your indulgences to yourself.

4. Jewelry

While some companies in the jewelry industry are faltering--Tiffany, for example, saw a 20% decrease in sales in the last quarter of 2008--the very high end continues to succeed. If a friend inquires about your latest purchase, play down its lavishness.

5. Cars

U.S. sales for Rolls Royce increased by 26.6% over 2008, which means that more of us than ever are investing in these six-figure vehicles. But bragging about your new ride is no longer kosher, because it's likely that many of your friends have traded down in terms of luxury.

Source:Forbes.Com

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